How to be a successful buyer?
- By ji vicki
- Published 05/12/2011
How to be a successful buyer?
Buyers a month to arrange for an international market research, that the current competitors on the market to sell goods style, price, fabric, and other marketing strategies adopted by the investigation, always concerned about the development trend of its competitors. After the completion of a thorough market research reports, analysis of strengths and weaknesses of competitors and their advantages and disadvantages. As a buyer should always know their position in the market, to make purchases of goods to achieve the best results.
High-end brand buyers, most of the year will be active in the fashion capital of the world, Hong Kong, Tokyo, New York, Paris, Milan, London, this is professional buyers may look attractive place. A single brand or store buyers are taking locally sourced, domestic or global sourcing procurement, brand or shop should be in accordance with market positioning and business strategies vary. Most high-end brands or stores will take a global sourcing strategy, so buyers will be
Buyers purchasing method is not wedded to any kind of form. Or to the world's major fashion week visit to the world's top brands of high-class garments release, the RTW (ready to wear), looking for the next season's popular information and inspiration; or to the world of fashion retail outlets in the city within the customers like to buy for their own Clothing, to prepare for use after the product development; or an international type of trade show, direct style will be favored to foreign or domestic manufacturer orders; or directly from the hands of domestic and foreign wholesalers buy stock. Buyers is the use of specific forms of procurement which is dependent on product development, which in the end. In general, brand buyers, taking into account the responsibilities of product development, will take the first two practice-based, supplemented by the latter two; store buyers do not have the responsibilities of product development, the latter two will be taken routinely dominated the first two Supplemented by the policy.